The Ground Thread Closed-Loop Model

Traditional outdoor clothing often relies on linear manufacturing—producing garments that eventually end up in landfill. At our Harpenden studio, we take a different approach to outdoor wear.

How Our Circularity Works:

1. Certified Organic Materials: We use 100% GOTS-certified organic cotton, ensuring natural, breathable comfort without synthetic microplastics.

2. Print-on-Demand Efficiency: Every item is printed only when you order it in our UK renewable energy-powered facility, eliminating mass overproduction waste.

3. Designed to Be Remade: When your trail gear eventually reaches the end of its life years down the line, don’t throw it away. Simply scan the QR code on the care label to send it back to us for free (UK only).

4. Material Recovery & Store Credit: We recover the old organic fibres, spin them back into fresh yarn, and reward you with store credit for helping keep textiles out of waste streams.

True sustainability is built on accountability—not just what your clothes are made of, but ensuring there is a clear path for them when you are finished with them.